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日期:2024-09-15 06:40

MG-GY 9013 Design Thinking for Creative Problem Solving

Spring 2024

Course Description

In?today’s?world,?developing?new?and?innovative?products?and?services?is?the?"golden?mantra"?of?every?organization.?Companies?are?therefore?looking?for?creative,?innovative?and?collaborative?employees. This?course will?introduce?participants to design thinking, a human-centered approach to innovation that allows us to create meaningful and sustainable solutions (products, services, technology, experience, etc.).

The course is based?on?two?key?assumptions:

1. ??There ?is ?no such thing as “creativity” but that there ?is a process ?that can be learned and practiced;

2. ??Innovation is a collaborative process that builds upon multiple perspectives and skills.

In?its?approach,?this?course?is?action-based?and?experiential. Through?multiple?activities,?mini-challenges?and?a?semester-long ?project, ?it ?invites ?participants?to?experience?the?whole?design?innovation?process:?from?research?insights?and?idea?generation?to?idea?development through prototyping, user testing and storytelling.

At?the?end?of?the?course,?students?will?have?learnt?the?importance?of?human-centered?design in creating values for the different stakeholders. They will also?have?experimented?methods to (re-) frame. problems and turn them into opportunities,??generate ??and?prototype?ideas while?having the?opportunity to?develop?key?skills for?their?future?career:?collaboration?skills,?project?experience?and?a?portfolio?of?innovative?techniques.?Overall?the?course?aims?to?provide?participants?with?an?environment?to become creative and innovative thinkers and collaborators and develop their creative con?dence.

Course Objectives

What will you understand?

? The nature of the creative?process with?a?focus?on?different?aspects?of?it:?design?research, ideation, and?prototyping.

? How to support the?creative?process?individually?and?in teams

? The importance of human-centered?design?in?creating?end?user?and?business?value

? How to create the environment that?nurtures?design?thinking,?and?ultimately?the?generation of?new?ideas

? How the whole process from?idea?generation?to?idea?development?(e.g.?re?ning,?prototyping, testing, etc.), including idea communication.

What will you develop?

? Design?research,?ideation?and?prototyping:

o?Develop your design?research skills

o?Learn?how to?move from?research?insights to generate ideas, prototype?them and turn problems?into opportunities

? Explore creative problem-solving techniques?and?their?application?within?a?team

? Communication skills?(within your team but?also with?clients?or?potential?funders)

? Design thinking skills that will?allow you to?come?up?with?new?ideas?and?turn?problems into opportunity.

? How to think critically?about?end-users?as well?as your?audience

In sum, you will learn:

Different ways to approach problems and methods to?generate?and?explore?ideas?while having the opportunity to develop key skills for today's organizations when?they?are?looking at hiring people: collaboration skills,?project?experience?and?a?portfolio?of innovative techniques.

Course structure

What?makes this course unusual is its?pedagogical?approach.?I?believe?that,?in?some fundamental sense, creativity cannot be taught.?Indeed, as?mentioned above,?if?creativity?exists,?it?is?not a grandiose thing, but it’s?a?mundane activity that?results from?a?different way of?looking at things around us. This different way?of?looking?at things?emerges?from the context, the multiplicity of perspectives?and the?interactions?with?people. This?approach is?re?ected in the?course?structure.

The class will?meet on a weekly basis and?it will?include?a?mix?of?class?discussions, activities and studio work. You need to plan?at?least?one-hour weekly?meeting?with?your?team to coordinate on the different project assignments.?Beyond the?readings?(videos, podcasts, etc.) for the class, you will also have to?do?some?work?individually??(or?in?small?groups) for your team project?(e.g. do research, get?user feedback).

The course is organized around 3 main components:

1. In-class workshops: discussions of case studies and?readings; guest?speakers;?hands-on activities and mini-challenges to explore speci?c techniques

2. Online re?ections: Discussions on the course blog,?including 4?“Re?ections”?to?post and commenting activities?(See following page for?more?information).

3. Semester group project:

This is the opportunity to?experiment with all the tools?and?methods?explored?in class while honing your collaborative skills. This is?an?important component?of?the?course and you need to plan a weekly?meeting?with?your?team. The??rst?part?of the team project will?require individual?research.

We will use Miro, an online collaborative platform. for some of the in-class activities. Please make sure to all bring a laptop. You will receive an invitation to Miro.

Readings We won’t use a textbook. There are articles,?cases?and videos?assigned?for?each session.?Please check under each?session.

Most articles are accessible on?NYU?Library.?If they are?not?accessible?on?NYU?library,?they are posted in the Readings Folder on?Google?Drive.

However, for the ?rst two classes a few?readings have to?be?purchased.?See?information?below.

You can purchase readings for session ?1 using this Course link:

https://hbsp.harvard.edu/import/1092285

You?need to?register on the site hbsp.harvard.edu to create a?user?name?if you do?not?already have?one.

? The?Designing Services at?Engine Case A (420-020?-1) can be purchased here

Evaluation and Grading Attendance

? ?Attendance is mandatory during all classes and studio work.

? Unexcused absences will affect your grade. One absence?is allowed;?after that, your ?nal, overall, numerical grade will drop by?5?percent?(1/2?a?grade?point?(e.g.?A to an A-)) for each additional absence.

???Be on Time. Tardiness will affect your grade.

? Contact the professor IN ADVANCE if you will?not be?in class.

Your ?nal grade will be based on a synthesis of quantitative & qualitative rubrics:

Grading Overview

Description

Relative Weighting

1

Participation in Class

20%

3

Individual research participation (othe blog)

10%

4

Reflections (on the blog)

25%

5

Team Project

35%

6

Peer Review

10%




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