代写ULMS 766 Marketing Management RESIT OCTOBER EXAMINATIONS 2021代写数据结构语言程序

日期：2025-01-09 05:22

ULMS 766

RESIT OCTOBER EXAMINATIONS 2021

Marketing Management

1. Is marketing a philosophy or business function? Critically discuss.

2. Critically evaluate how an understanding of the 4Ps (product, place, price, promotion) might benefit an organization's marketing effort.

3. While segmentation is a good idea in principle, in practice it can have many pitfalls. Critically discuss this statement.

4. 'Marketing managers need to know how customers feel about their offerings'. Discuss

5. How does market research and intelligence help marketing managers in their quest to understand the consumer?