代写MANG1015、代写Java/c++程序

日期：2022-11-14 08:32

MANG1015 Introduction to Marketing Individual Report

Submission Deadline by 4pm on Thursday 12th January 2023.

The Scenario

You have just been appointed as a Marketing Assistant to a company of your choice (A copy of the

role can be found in appendix 1). The Marketing Manager has asked you to prepare a briefing

deck entitled “The Jewel in the Crown; Insights and Challenges” for an upcoming board level and

stakeholder briefing in Spring 2023.

By its very nature, this is not a presentation that will paint a gloomy picture of current performance

or circumstance. This is a deck that will demonstrate not only understanding but will solidify the

audiences confidence in the marketing manager. Yes there are always challenges but equally chal-

lenges can be overcome.

Selecting an organisation

You may select an organisation from any of the following sectors excluding organisations covered

in the module schedule (e.g Week 4: BBC iPlayer, Now TV, Disney+, Amazon Prime, Netflix, & Ap-

pleTV. Week6: Camden Town Brewery Week 9: Elon Musk / Twitter). The organisation should be

based in the UK and should be publicly accessible, e.g. the marker will need to be able to fact check

your submission if necessary. Data should come from the public domain or available re-

sources through the University Library. Primary data collection is prohibited for this

assessment.

Banking

Charity

Education

Entertainment (inc. Music, Film, Games, TV)

Government

Hospitality

Insurance

Journalism

Manufacturing

Publishing

Retail

Software

Sport

Technology

Tourism

It is accepted that many organisations have multiple brands and can operate in numerous sectors.

In cases such as these, you should choose only one business unit for the assessment. E.g Amazon

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sell products on a website and also deliver Amazon Web Services (AWS), Alexa, Prime etc. You

should focus one part of the business such as Alexa.

The Briefing Deck

The Briefing Deck has 2 components.

A Presentation Deck

Evidential Notes

Presentation Deck

The powerpoint or keynote deck suitable for a 10 minute presentation will be used by the market-

ing manager when he presents at the podium. They are presenting to an audience of approximately

200 people in a theatre setting. In addition to the slides visible to the audience, the notes section

should be used to highlight key points and areas of the narrative that can be emphasised appropri-

ate to each slide.

Evidence Notes

The Evidence Notes should provide the detail for the marketing manager to justify the approach

and points taken. This is an ‘overlay’ to accompany the Presentation Deck that details the rationale,

evidence, sources used by you and your own reflection that underpins the opinions given in the

other decks. This is an internal document of no more than 5 pages for the marketing manager

and is not designed for wider circulation outside the organisation.

Assessment Submission Format

The Presentation Deck and Evidential Notes should be submitted in PDF format as a single docue-

ment. The original files used to create them (e.g .MS Powerpoint or Apple Keynote, MS Word or

Apple Pages etc) need to be retained and be available for inspection at the request of the marker.

Assessment Marking Criteria

Please refer to the Grade Descriptor of further detail.

The Presentation Deck (40%)

The presentation deck is focused on visually supporting the speaker. The marker will be looking at

the approach taken to visual storytelling balanced with key information presentation and speaker

notes. This part of the assessment is focused primarily on Learning Outcomes A1, A2 , B1 & C2.

Consider the manner in which you are presenting (C2) your chosen business unit / organisation

and its position within the business environment (A1). Those insights should flow into the chal-

lenges that can be overcome (A2 & B1) .

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The Evidence Deck (60%)

The evidence deck focuses on your ability to evaluate and apply marketing principles (B2), sum-

marising concepts (C1) and to communicate those accordingly (C2). This element forms the

foundation and justification of your approach and therefore carries a greater number of marks.

In all cases it is important that you use Harvard referencing (including imagery) to acknowledge

all your sources.

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MANG1015: Grade Descriptor

Percentage 0 - 24 25 – 39 40 – 49 50 – 59 60 – 69 70 - 79 80 - 100

Degree Class Fail Third class Class 2.2 Class 2.1 First Class First class

The Presentation Deck (40%)

Addresses task Misunderstands the

task.