MMGT6001代写、Java/Python程序代写

日期：2023-03-13 08:12

MMGT6001 – Strategy

Group Assessment (20%)

ASSESSMENT TASK

The group assignment will ask you to perform a strategic analysis of an Australian

company, generate strategic options and design a learning launch.

The strategic analysis should provide the following elements:

- A sound analysis of the current situation, the strategic issues to tackle as well

as the key success factors of the industry. To do so, you should use relevant

and applied frameworks discussed in class. Ideally, your analysis should

include an external analysis, an internal analysis/activity analysis and a

discussion of the customers. Pay particular attention to emerging trends that

affect the industry as well as emerging business models.

- Based on your findings, you should suggest two strategic options. Use theory,

evidence as well as your critical thinking to design these potential options. You

should then evaluate these options and select one strategic option that you

would like to investigate further in a learning launch. There are no wrong

answers, however you should back-up your choice of a specific strategic option

with a short comparative analysis of the strategic options (outcomes, input,

time, etc.).

- You should then provide a proposition of a learning launch. Hess and Liedtka

define a learning launch as a “carefully designed experiment or prototype

designed to test the key underlying value-generating assumptions of a potential

new-growth initiative. In contrast to a full new-product roll-out, a learning launch

is a learning experiment conducted quickly and inexpensively” (Liedtka, 2009:

p.1).

- Finally, you should evaluate your strategy by using the four Hess & Liedtka

tests. A document with the relevant information will be uploaded to Canvas in

the ‘Group Assessment’ Module.

Your group is responsible for choosing the Australian company to analyse. I strongly

recommend you select a public company for which there is information available such

as annual reports, earning calls and strategy presentations. You can find this

information in the ‘Investor’ section of the company’s website, as well as on the ASX

database or other databases you might have access to, such as Capital IQ. Your

chosen company should have interesting strategies, and/or be in industries that are

disrupting the way customers do things or in industries facing disruption. Your chosen

company should be approved by the lecturer. Please notify the lecturer of your

selection via email (massimo.garbuio@sydney.edu.au) by 28 February 2023. Along

with this, please also brainstorm and email me five challenges and five opportunities

for your selected company, which may later form the basis of your Group Assessment.

Some examples of companies that you could investigate are Afterpay, Seek, Tyro,

Splitit, Xero, Myer, Santos, Atlassian, Coles, Woolworths, Airtasker, Zip, any Big Four

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bank (ANZ, CBA, NAB, Westpac), Fortesque Metals, or any Australian lithium or

hydrogen company (e.g. Lake Resources).

The Group for this assignment will be allocated by the lecturer and made available on

Canvas.

Your Group should consider itself a team of consultants that have been called by the

Board of Directors to provide a strategic analysis of the situation the company face,

strategic options and a learning launch. Therefore, your presentation needs to be

backed up by solid quantitative and qualitative evidence.

During your analysis, look at both what the organization says of itself and what other

sources say of it. Industry and consulting reports will be valuable to identify key trends,

as well as the business press (e.g. BusinessWeek, Bloomberg, The Financial Times,

FastCompany, Entrepreneur and Australian Financial Review – use Factiva if you

don’t have direct access to these sources). To identify relevant internal issues, the

company’s annual report can be complemented by interviews with experts, reports of

competitors as well as articles from the business press.

Following submission, each team will be assigned another group’s presentation to look

at in detail. You should prepare 2-3 questions to ask during the live session in the final

class (Tuesday 21 March 2023). Formulating these questions is another opportunity

to practice your strategic thinking. In formulating the questions, consider:

- Is the analysis of the external/internal/customer situation and competitive

advantage solid?

- Do the proposed strategic options and learning launch follow from the analysis

presented? Or are there gaps that are going to undermine the credibility of the

proposal? The options and learning launch need to follow from the analysis of

the internal/external/customer situation and competitive advantage.

- Is the learning launch and its articulation going to provide a meaningful way to

improve a company’s current strategic position (eg expanding into new markets

and/or geographies, expanding the portfolio of initiatives across different

horizons, place the company on a path of disruption)?

FORMAT AND LENGTH

Formatting and submission requirements apply in accordance with The University of

Sydney Business School assessment policy

(https://business.sydney.edu.au/students/policy).

15-minute PowerPoint presentation. The recommended length of the presentation is

10-15 slides. Where the time-limit is exceeded by 10%, each student in the Group

will lose 10% of the total marks and 10% for each 10% over-length thereafter. You

should record your voice over the PowerPoint slides.

Students should use the American Psychological Association (APA) 7 Referencing

Style (https://libguides.library.usyd.edu.au/citation/apa7).

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DUE DATE

The recorded video presentation and a pdf file of the presentation must be submitted

to Canvas by 11:59pm on Sunday 19 March 2023.

Each group will then be required to answer questions about their project (‘Q+A’) in

the final class on Tuesday 21 March 2023. You’ll be allocated a time closer to the

date.

PEER EVALUATION

Further information will be provided via Canvas.

SUBMISSION

One student per group should submit a soft-copy of the assessment on or before the

due date via Canvas, on behalf of the entire group. You may submit another file before

the assignment due date, however, your first submission will be overwritten.

The file name should include the Group Number or Name, Unit of Study, Assignment

Number or Name, Semester, and Year. For example:

Group1BUSS1000AssxxxS12023.

Please ensure to include the Group name and SID of all group members, separated

by a comma, on the first slide. Do not include any student names.

Any assessment submitted after the due time and date will incur a late penalty of 5%

of the total marks per 24 hour period, or part thereof, late (note that this is applied to

the mark gained after the submitted work is marked).

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