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日期:2023-03-04 01:38


COMM5030 Social Entrepreneurship Practicum – Project Brief

1

Business name Coolamon

Business Website Coolamon.org.au

Business overview The Coolamon is a platform to elevate and build first people small to medium

enterprises.

The objectives of the Coolamon are to:

a) Establish clear pathways with milestones for First People Enterprises to

be sustainable and self-determined.

b) The Coolamon is a platform that connects First People Enterprises, with

Non-Indigenous Enterprises to fulfil procurement and or RAP

requirements

c) The Coolamon provides necessary evaluation, training and mapping for

the First People Enterprise to reach the Non-Indigenous Enterprise

Supply chain requirements.

d) The Coolamon identifies a First Peoples Community Development

Framework built from Indigenous Leaders based on the UN Declaration

of Indigenous Peoples to maintain Cultural Integrity objectives as they

relate to business and Government objectives

The Coolamon was formed recently (December-2021) as an Enterprise of

Annecto an Aged and Disability Provider

Project Strategic plan to financially support the Coolamon platform through consulting

services to non-indigenous firms

Project description The project has been established to develop a strategic plan of consulting

products and services for Enterprises (non-indigenous firms) looking to develop

relationships with First People Communities.

Project deliverables The team should be able to demonstrate an understanding of:

Indigenous consulting services, availability, and market size

Non-Indigenous business needs for First People products and services

Competitive analysis on consulting services for

- RAPs,

- Cultural Awareness training,

- Culturally appropriate business governance planning for

Boards, and

- Indigenous procurement practices

Effective marketing, branding and digital communication strategies

The Team should provide the client with:

Indigenous consulting market and competitive analysis

Stakeholder matrix – key customers/industry sectors

COMM5030 Social Entrepreneurship Practicum – Project Brief

Value proposition for each customer/industry sector

Services strategy – Service offering for each customer/industry based on

VP

Marketing and social media plan – to drive brand awareness and uptake

of consulting services

Contact Person/s Michael Hercock Executive Manager Business Development Annecto

Other Information

The Coolamon has written several Reports in partnership with Aboriginal

and Non Aboriginal Enterprises, BCCM Business Report, Babana Mental

Health Report

Human Rights Declaration - https://humanrights.gov.au/our-work/un-

declaration-rights-indigenous-peoples-1

Coolamon/Annecto Community Development Framework


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