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COMM1110 Evidence-Based Problem Solving

Assessment 3: Case project part 1

Guideline and Marking Rubric

Due date: Week 5: 11.59am, Friday 15th  March 

Project Overview

You area consultant at Solution-X, a leading consulting firm well-regarded for its innovative and comprehensive problem-solving solutions that blend analytical scrutiny, statistical insights, and ethical considerations.

We've partnered with GreenMart, aretail supermarket chain facing a pressing issue: a notable increase in food waste, especially in the fresh food (Fruit and Vegetable)

section. GreenMart is eager to delve into the root causes of this waste surge and seeks actionable recommendations to tackle the problem head-on.

GreenMart's fresh food section, brimming with fruits, veggies, dairy, meat, seafood, and bakery delights. Yet, arising trend in food waste threatens to dampen the

excitement. Whether it's items nearing expiry, facing damage, falling short of quality standards, or spoiling due to storage mishaps, the waste is both a financial setback and an environmental headache.

Now, GreenMart isn't just about profits; they're deeply committed to operational

efficiency, reducing their environmental footprint, and championing sustainability.

Project Object

1.  Investigate the factors contributing to the rise in food waste in GreenMart’s fresh food section.

2.  Develop  and  present  well-considered  and  actionable  recommendations  to GreenMart to assist them in implementing effective strategies to reduce food waste.

Your Role and Responsibilities

Solution-X has formed a team of consultants and business analysts to provide thorough

analysis and actionable recommendations to GreenMart. At the project's end, we'll compile a comprehensive report. Your role, assigned by the team lead, is crucial to crafting practical

solutions. Let's get started on making a insightful business analysis report.

Your Tasks:

Assessment 3: Preliminary Analysis Pack (25%):

    Prepare a preliminary business analysis report for an internal meeting on the rise in food waste at GreenMart's fresh food section. Use analytical, statistical, and ethical tools to understand the drivers behind this increase. This analysis will guide discussions and shape future solutions.

    Focus Areas:

-    Analytical  Toolbox: Identify potential factors and drivers contributing to the food waste problem.

-     Statistical Toolbox: Examine the data provided by GreenMart to identify food waste trends and patterns. This analysis will aid in pinpointing the potential causes of the issues, directing more detailed analysis, and focusing solution development on key issues to prioritise your problem-solving effort.

-     Ethics Toolbox: Identify any ethical dilemmas associated with food waste

•   Word limit:  1,500 words (excluding graphs, figures, and reference list). An additional 10% buffer (1,500 + 150 words) will be applied if you exceed the word count.

  Structure and Format: An introduction or executive summary is NOT required.  You should structure your responses to directly answer each question in the Initial Analysis Pack. Write in a business report style, utilizing formal language, clear headings, and subheadings to organize your responses to each question. The clarity, coherence, and organization of your report are crucial, and each section should be well-integrated to offer comprehensive insights into the addressed questions.

  Referencing Style: Please use the Harvard referencing style. for any sources cited in your report (seeThe 'In-Text' or Harvard methodfor more information).

Guidelines for your Business Report

Section 1: Scoping the Problem Using the Analytical Toolbox (40%):

This section is approximately 600 words (guide only, not a word limit).

1)  Define the Problem: Define the problem concisely to provide clarity on the main issue requiring resolution for this assignment.

2)  Scope the Problem: Utilize the 5Ws framework (What, Where, When, Who, Why) to frame and scope the problem. For each 'W', formulate questions to explore various dimensions of the problem and identify evidence required to substantiate the answers. Choose only two 'Ws'for your report.

Instruction:  Use  the  table  below  to  organise your  questions,  evidence,  and  types  of evidence. You are required to provide at least three points for two ‘W’s (you can choose any 2 “W” sfrom the 5 W).

Please integrate the 5W table provided directly into your report and type out your response as text. All content within the table will count towards the 1,500-word limit, so avoid using screenshots

2ws

Questions to Explore the Proble

Identified Evidence

Type of Evidence

W..

1. 2. 3.

1. 2. 3.

1. 2. 3.

W..

1. 2. 3.

1. 2. 3.

1. 2. 3.

3)  Break Down the Problem Using a Logic Tree:  Construct a logic tree to systematically analyse the increase in food waste at GreenMart, dividing the problem into its parts and sub-parts to pinpoint specific areas of concern and contributing drivers. Instruction:

a)   Include a clearly labelled logic tree in your submission. The tree needs to meet the Mutually Exclusive, Collectively Exhaustive (MECE) Requirements.

Instructions for creating a clear logic tree using PowerPoint are available on our course Moodle page (Week 2's folder). Ensure all details in your logic tree are clearly visible. Marks maybe deducted if your tutor cannot read the details due to blurriness. Attach your logic tree as animage to your report. The logic tree image will NOT count towards the 1,500-word limit.

b)  Prioritisation: Determine and justify which branches and/or sub-branches should be prioritized for further analysis. Ensure coherence between the logic tree and provide explanation to detail your analytical process, providing a clear rationale for your choices.

Section 2: Gaining Insights Using the Statistical Toolbox (40%):

This section is approximately 600 words (guide only, not a word limit).

Context:

After presenting your logic tree and having a detailed discussion with GreenMart, it has been identified that a substantial portion of the increase in food waste is due to an abundance of freshly packed fruits and vegetables reaching their expiration dates before being sold. This insight has refined the focus of your investigation, necessitating a more targeted analysis to comprehend the waste generated from these specific items.

GreenMart has shared a dataset with you, concentrating on these two food items. A detailed description of the dataset is provided on page6.

Order Details: Each record in the Excel dataset represents a single order, comprising 150 pre-packed fruits and vegetable items. The dataset provides insights into the quantities wasted due to items remaining unsold before their expiration date

GreenMart Food Waste Allowance Target: GreenMart’s food waste allowance percentage for fruit is capped at 6.67%, implying that in any given order of 150 pre-packed fruit items, a maximum of 10 items should be wasted due to reaching expiration before being sold. The waste percentage for vegetable is capped at 12% (amaximum of 18 Items per order).

GreenMart's Operational Protocols: When orders arrive at the GreenMart retail store, they are initially placed in the storage area before being stocked on the shelves for sale. Operational protocols with specific targets for shelving fresh food items are implemented to optimize the availability of fresh products to customers while minimizing waste due to expiration.

-     For fruit: Target is to have the items on the shelf for at least 7 days before the expiry date,given an expiration date of 12 days post-arrival at the storage area.

-     For vegetable: Target is to have the items on the shelf for at least 5 days before the expiry date, given an expiration date of 8 days post-arrival at the storage area.

Statistical Toolbox Analysis Instructions:

1)  Analyse Food Waste:

a)  Summary Statistics: Calculate the mean, and standard deviation of food waste (variable "Quantity_Wasted") for fruits and vegetables. Then, compare these results with GreenMart’s food waste allowance target

b)  Monthly Analysis:  Create pivot tables in Excel to conduct a monthly analysis of fruits and vegetables waste, using the variable "Order_Arrival_Date" to

determine the order month. Choose an appropriate visual representation you see fit to showcase this result in your report.

2)  Investigate Logistic Issues and Shelf Time

Management at GreenMart suspects that logistic issues may be causing delays in moving items from storage to the shelves. This delay could reduce the display time of food items, contributing to increased food waste due to items reaching their expiration dates before being sold.

a)   Create  a  new  variable:  Create  a  new  column  named  "Shelf_Duration"  to calculate the shelf time (in days) of each order. This variable represents the duration each order stays on the shelf before expiration

Shelf_Duration = Expiration_Date_Of_Order – Inventory_Replenishment_Date

b)  Summary Statistics and Monthly Analysis: Calculate the summary statistics of Shelf_Duration”  for  fruits  and  vegetables  separately.  Then,  perform  a monthly analysis and choose a suitable diagram to present it in your report.

3)  Analyse Number of Orders, Prices, and Additional Insights

a)   Order  and  Price  Analysis:  Select  suitable  statistical  analysis  tools  and visualizations (diagrams) to examine the trends in the number of orders and prices for fruits and vegetables overtime.

b)   Create another new column: Now, you're required to create a new column in your Excel file. This column can contain any information you consider relevant, ensuring that it's solely based on your existing Excel data. Clearly explain the rationale behind creating this new column and how it can help you address the food waste issue. Furthermore, include a screenshot displaying only the first 10-15  rows  of  this  new  column.  Insert  the  screenshot  into  your  report alongside your explanation for this question. The screenshot does not count towards the word count.

Instruction: Include clear tables or graphs to display the results of each statistical analysis part (1-3). Ensure they are well-labelled and easy to read. Provide a summary of the main findings from your analysis above, highlighting key insights obtained. Emphasize their relevance to helping you solve the food waste issue. (Note: Tables, Diagrams, or Graphs in this section are NOT in the word count)

Section 3: Ethical Dilemmas with the Ethics Toolbox (20%)

This section is approximately 300 words (guide only, not a word limit).

Select astakeholder impacted by GreenMart's food waste issue. Stakeholders may include GreenMart, residents and consumers, the Local council, or Regulatory Agencies like ACCC, waste management companies, or product manufacturers.

Consider one ethical dilemma faced by your chosen stakeholder due to the increase in food waste. Reflect on the various ethical concerns and challenges related to food waste at  GreenMart.  Assess  the  potential  harm   to  individuals   or  entities,   such  as  the environment, and elaborate on your reasoning (Please refer to our tutorial materials from Week 4 for additional details and support).

Instruction: Ensure clarity and conciseness in your explanation, focusing on the ethical implications  and  considerations  of  the  identified   dilemma  within  the  context  of GreenMart's food waste issue.

For this section, you are NOT required to apply the full 7-step Ethical Decision-making Framework; your task is merely to identify one potential ethical dilemma related to the food waste issue at GreenMart, considering the perspective of your chosen stakeholder.


 

 


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