BUSN10141
Business Report (Memo) Assignment
(15% of final grade)
ASSIGNMENT OVERVIEW
For this assignment, you will?be writing?a?Business “Memo”?.
Memos are?brief printed documents traditionally used for?routine,?day-to-day?communication within organizations.?Memos?have a twofold?purpose: they bring attention to?problems, and they solve?problems. They accomplish their?goals?by?informing the?reader about?new?information.
MEMO TOPIC
The topic for your?Business?Memo will?be?based on the?Week?2?In-Class?Assignment. If you?have?not completed this,?please?speak with?your instructor immediately!
Use the following steps to guide you in the development of your
Memo. ?These steps will be reviewed in detail in a “Workshop” class in Week 3:
1.?Choose one of the companies that you?wrote?about?in your?Week?2?In-?Class Assignment. This company will?be?referred to as your “chosen company” throughout the?instructions?below.
2.?Choose a “competitor company” to your “chosen” company.??For this?assignment, you will?pretend you work for a?company?that?is?a COMPETITOR to your “chosen company”?. ?You will?pretend you’ve?been asked?by your?manager to write a competitive review Report/Memo about your “chosen company”?. ?So, you will?be?writing???from the?perspective of the competitor company, discussing?strengths?and weaknesses of your “chosen company”?.
Ultimately, you will?be answering the following?research question:
Should your “chosen company” be considered a threat by the competition in the industry? Why or why not? (NOTE:?this research question IS your “?Business?Report Topic” for your APA?Assignment)
3.?Make a?list of the strengths and?weaknesses?of your “chosen
company”?. While you will?likely?use some of your?personal?opinion content that you wrote for your Week?2?In-Class Assignment,?try?to?think?more?broadly?here and tie?in specific?business?issues and themes. These?business issues and themes should?guide you?and?serve as?prompts when collecting?research for your?Memo.
4.?Complete your APA Assignment!?(this?is a separate assignment that
focuses on finding?resources and?using?proper citation,?but?it serves?as?the starting?point or foundation for this?Business?Report/Memo assignment.
5.?Write a draft of your?Business?Memo?(Competitive?Review),?USING the??resources you?identified in your APA Assignment. Your?Memo should?be?YOUR OWN WORDS. ?I want to?read?about YOUR?ideas?and?thoughts.
Use?research?merely to SUPPORT your opinions,?ideas and?thought.?Use critical thinking to evaluate?the?research you?find.
6.?Your?Memo?MUST?include data and facts to support?your?arguments,
and therefore you?must source and cite?good?references, following?the?7th?edition of APA formatting. ?You cannot simply complete?this assignment?based on your opinion. ?In addition,?the?website?of?the?“chosen company” can?NOT?be the only?reference?used.
MEMO FORMAT
Your?report should follow a simple?Business “Memo” format. ?An example?can?be found at the?Purdue Writing?Lab website.??Click?here?for?the?link: website.
Your?Memo should?begin with the following 4?lines?(NOTE: these?lines?are NOT included?in the?required?page?length for this assignment).
1.?For the “TO:”?line, you can create a?fictitious?boss?name?and?title.
2.?For the “FROM:”?line,?use your own?name and create?a fictitious?title?for yourself.
3.?For the “DATE”?line,?use the date you start working?in?this?assignment.
4.?For the “SUBJECT”?line,?use a succinct,?but?intriguing short?phrase.
Your?Memo will include a short?Introduction?paragraph. ?Your?Introduction?paragraph does?not?need a?Heading,?but will serve as?an?overview?to?the??Memo. ?As such, your Introduction?paragraph should?provide?a?short overview of the?purpose of the?memo, the findings and your?conclusion.
Next, you will write the “?body” of your?Memo.??Use?headings to?organize the??content?in this section. ?This section should?be?2-4?pages?in?length,?but this???is?based on single-line spacing,?normal?margins and?12-pt font. ?You?can?use?pictures, charts, etc. to supplement your content,?but?they?will?not?count toward the?page?requirements.
Your?Memo will finish with a short?Conclusion?paragraph?at?the?end.
Do NOT attempt to?use extra spacing,?larger font,?narrow?margins,?etc.?to?try to?meet the?page?length?requirement?for this assignment! That will negatively?impact the format of your?Memo, which will?result?in a?lower?grade.
SPECIFIC ASSIGNMENT REQUIREMENTS
Your Business Memo must meet the following requirements:
????This assignment should be?completed?individually.
? ???Each student?is?required to submit?their?OWN?work.
? ???Completed in?MS Word with the following technical?specifications:?single
spaced?(NO spaces?in?between?lines!); ONE space?in?between?paragraphs;
12?pt font;?normal?margins; accurate?page?numbering
????Your?report should follow the “Memo” format covered in?class?(see?the?Purdue Writing Lab websitefor?details).
????Your actual?Memo should?be?2-4?pages?in?length,?but?this assignment?must also?include the following:
o Title Page
o Reference Page
o?Appendices?(optional; as?required)
????You?must?use the 7th ?edition of APA style. of?referencing.
????This assignment?must?be submitted to the?Dropbox on the?course
website. ?It?is the student’s?responsibility to ensure?the?file?submitted?is?in?the correct format and that?it can?be?opened?by the?Professor.??Files?can be submitted?in?.doc,?.docx, or?.pdf format. Submissions with file submission errors will be subject to a 10% per day grade deduction.
PLAGIARISM REMINDER!!
Proper citation is mandatory and must follow the APA style of
referencing. Your assignment must include BOTH of the following:
a) Reference?Page – written?using APA?formatting
b) In-Text Citations?– written?using APA formatting
Use of the work of others, when?properly cited,?is?appropriate?only?when?a?few words/a sentence are stated,?not when?multiple?sentences?and/or paragraphs are cited continuously. ?Using the?words OR IDEAS of?others?is?meant to augment/support your work,?not?replace?it.
Non-compliance with proper citation methods represents academic dishonesty and results in a grade of zero.
ASSESSMENT
This?is an?individual assignment and?is worth?15% of your?final?grade. ?This?should?be considered as an equivalent to a “midterm?exam”?for?this?course.
Please?refer to the Grading?Rubric for this assignment?on?MyCanvas?for?details about?how your?Business?Report/Memo will?be evaluated.
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