ASSIGNMENT GC6393 CREATIVE AND INNOVATIVE THINKING ENTREPRENEURSHIP
INDIVIDUAL ASSIGNMENTS ( 30%)
Report format.
Number of Pages : Maximum 50 pages including references.
(there is no minimum number of pages, the quality of work is a priority).
Font type and size : Arial @ Times New Roman, 12 , single spacing.
Submission : Softcopy (UKMfolio and google drive) -
Harcopy – submit before 2nd meeting begin.
Contents :
1. INTRODUCTION TO THE BASIC CONCEPT OF ENTREPRENUERSHIP
1.1 Entrepreneur
1.2 Entrepreneurship
1.3 Entrepreneurial Mindset
2. CREATIVITY & ENTREPRENEURIAL INNOVATION
2.1 Definition of Creativity & Innovation
2.2 Behavior. and creative thinking
2.3 Creativity Process
2.4 Barriers to creativity
2.5 Innovation and sources of innovation
3. ENTREPRENEURIAL IDEAS & OPPORTUNITIES
3.1 Definition of Entrepreneurial Ideas and Opportunities
3.2 Four types of opportunities
3.3 Four type of Opportunity Criteria
3.4 Sources of Opportunity
3.5 Market Analyst
- PESTEC
- Porter 5 forces
- SWOT
3.6 The process of identifying opportunities
4. CONCLUSION.
5. REFERENCE LIST
6. RELATED APPENDICES
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