Lyft Analytics Assignment
Thanks for taking the time to complete the Lyft Analytics assignment!
You’ll find three CSV files attached with the following data:
data/driver_ids.csv
driver_id Unique identifier for a driver
driver_onboard_date Date on which driver was on-boarded
data/ride_ids.csv
driver_id Unique identifier for a driver
ride_id Unique identifier for a ride that was completed by the driver
ride_distance Ride distance in meters
ride_duration Ride durations in seconds
ride_prime_time PrimeTime applied on the ride
data/ride_timestamps.csv
ride_id Unique identifier for a ride
event event describes the type of event (see below)
timestamp Time of event
After exploring and analyzing the data, please:
1) Recommend a Driver’s Lifetime Value (i.e. the value a driver to Lyft over the entire
projected lifetime of a driver)
2) Prepare and submit a 15 minute presentation for a cross-functional panel
3) When submitting your assignment please include all of your working materials
4) Keep in mind that we will be assessing the HW based on its technical soundness and
depth, business applications and insights, and structure and organization
Questions to consider include:
● What are the main factors that affect a driver’s lifetime value?
● What is the average projected lifetime of a driver? That is, once a driver is onboarded,
how long does he/she typically continue driving with Lyft.
● Explore how drivers churn once they start driving with Lyft. Are there any predictive
indicators for driver churn?
● Do all drivers act alike? Are there specific segments of drivers that generate more value
for Lyft than the average driver?
● What relevant business uses does this metric have?
Here’s an overview of the event types:
requested_at passenger requested a ride
accepted_at driver accepted a passenger request
arrived_at driver arrived at pickup point
picked_up_at driver picked up the passenger
dropped_off_at driver dropped off a passenger at destination
You can make the following assumptions about the Lyft rate card:
Base Fare $2.00
Cost per Mile $1.15
Cost per Minute $0.22
Service Fee $1.75
Minimum Fare $5.00
Maximum Fare $400.00
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