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日期:2025-02-07 05:39

INF20016 Big Data Management

Assignment 2:Analytics challenge data set

This data set is similar to the Assignment 3 data set you looked at during this teaching period.This dataset was created for this analytics challenge becauseyou are alreadyfamiliar with this type of data and have been practising with the Assignment 3 dataset.Do note,however.that there are differences between the analytics challenge and the Assignment 3 datasets.

There are multiple components of costs in this dataset.Hence.you need to take care in interpreting the tasks. For example,there are three different Marketing-related fieldsin the dataset marketing campaign,variable marketing.and marketing Costs.Depending on your task.you may be asked to use specific marketing components for youranalytics and visualisations.In your exploration of this dataset.it is worth developing an understanding of allthe calculations/formula involved ie.Net Sales is calculated witha formula of Gross Sales Marketing Costs.Hence,in the case where the task specifiesthat Marketing Costs arevaried/changed,you should be able to produce an analytics and visualisation on the impact on the Net Sales for on any other components tha thetask requires).

The relationships between tables can be established by understanding the data definitions.The relevant field acting as the key to relate one table to the other is clearly described inthedata definitions.




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