2023/24 ASSIGNMENT REMIT – PROTOTYPE PORTFOLIO
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Programme Title |
BA (Hons) Digital Marketing |
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Module Title |
UX Design |
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Module Code |
2149 |
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ASSIGNMENT TITLE |
Web-Based Platform. Portfolio |
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Level |
5 |
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Weighting |
60 |
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W/C Hand Out Date |
23rd February 2024 |
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Due Date |
17:00 on 19th April 2024 |
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Feedback Post Date |
17th May 2024 |
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ASSIGNMENT FORMAT |
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Essay/Report Format |
Web-Based Portfolio |
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Submission Format |
E-Submission |
Individual |
BACKGROUND CONTEXT:
A major online brand has approached you to build a prototype of their new website, and you will work on its creation.
ASSIGNMENT TASK:
For this assignment you must deliver the following: A web-based portfolio that presents a wireframe. of the web/mobile element of an ecommerce platform. which applies your understanding of web development, focusing on UX design, and analysis and evaluation of the application of UX design, suggesting practical improvements for the future
TASK GUIDANCE:
1. You should choose a major brand for this project that have online sales of either a physical or digital product as a major focus of their business operations.
2. You should carry out industry-relevant research to ensure your submission fits within the sector that you choose to base your submission in.
3. You should use industry-standard website development or wireframing tools to help you create your submission of work.
4. The creative process is a critical element of this assignment, and a thorough exploration of the capability of industry-standard tools is expected of each wireframe. submission. Students are expected to demonstrate a thorough use of a tool, including all available features where appropriate.
5. Within the creative process, students are expected to create different iterations of their wireframe. design ideas and those should be submitted alongside the final chosen design.
6. Applying principles, concepts, and theory from the module is required, and students are expected to go further and bring in additional theories and principles from their own research to help demonstrate additional knowledge.
7. For additional guidance on this assignment, access the academic support that is on offer.
MARKING CRITERIA:
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Research and Development |
Has the student demonstrated an appropriate level of research that grounds their work in an industry context? Has the student paid particular attention to the idea of user experience? Has the student demonstrated an understanding of web development, focusing on UX design? |
25% |
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Creativity |
Does the submission demonstrate a level of creativity that can be expressed within a brand context? Does the student demonstrate knowledge of up-to-date web conventions and newly emerging ideas and technology? Has the student demonstrated idea iteration and development as part of the creative process? |
25%
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Evaluation |
Has the student considered implications of the decisions that they have made and the impact it may have on customer experience, and ecommerce objectives? Does the design iteration process appear to be based on research and application of theory and principles of UX and CX design? |
25% |
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Knowledge |
Have the appropriate tools been used to create the presented submission and have they been used to their full potential?
Where content, theories, or inspiration is used, have they been referenced correctly? |
25% |
LEARNING OUTCOMES:
1. To demonstrate a deeper understanding of web development, focusing on UX design
2. Creatively apply UX and UI principles to the design of a web-based platform. for a stated purpose
3. To analyse and evaluate the application of UX design and suggest practical improvements for the future
GENERAL ASSIGNMENT GUIDANCE:
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Teamwork and ITS Assessment |
Should this assignment require you to work as part of a team, you will receive an individual grade based upon your performance as well as personalised feedback. The module leader will explain how your individual grade and feedback will be determined. |
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Importance of Word Count and Presentation Timings |
Assignment word counts and presentation timings should always be observed. Ignoring a word count increases significantly the risk of your work losing marks because it lacked focus and clarity. Students will be required to state their word count on all submissions. A 10% leeway will be allowed – so the maximum a student should submit will be the word count + 10%. The word count will exclude: 1. The tile page 2. The contents page 3. Models, graphs, data tables and other exhibited figures/images 4. List of references 5. Appendices In addition, timings must be observed for assessed presentations for the same reasons. |
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E-submission |
http://www.ucb.ac.uk/handbook/academic-matters/assessment-issues.aspx |
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Cut-off date for late work |
http://www.ucb.ac.uk/handbook/academic-matters/assessment-issues.aspx |
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Grading criteria |
http://www.ucb.ac.uk/handbook/academic-matters/assessments-fairness-and-marking.aspx |
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Plagiarism |
http://www.ucb.ac.uk/handbook/academic-matters/plagiarism.aspx |
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Extenuating Circumstances |
http://www.ucb.ac.uk/handbook/academic-matters/assessments-if-things-go-wrong.aspx |
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UCB Referencing Guide |
https://portal.ucb.ac.uk/download/referencing/referencing-guide.pdf |
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Access the Assignment Life Cycle |
https://ucbirmingham.instructure.com/courses/2149 |
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