BUSINESS SCHOOL
BUSINESS STRATEGY REPORT RESIT N1079
Weighting: 90% - 3500 words
THE BRIEF:
Develop a Business Strategy Report for Co-op Food (part of The Co-operative Group).
Your report should contain the following chapters (please use the template provided):
- An Executive summary
- Your interpretation of the company’s strategic challenges and loss of competitive position that led to the loss of market share in the UK. This should be based on a separate comprehensive external and internal strategic analysis that is not added in detail to the report.
- Two alternative strategies to halt or reverse the loss in market share (using your interpretation of their strategic challenges).
- A critical evaluation of the alternative strategies and recommendation for the preferred strategy.
- A plan for implementation of the recommended strategy, complete with GANTT chart for the main activities and milestones.
- Appendices with references to sources used and any information relevant to your report.
Submission through Turnitin.
Deadline: see Sussex Direct
Marking criteria: Content & Knowledge 60%, Overall level of critical thinking and analysis 20%, Presentation & Style. 20%. Detailed marking criteria are presented in the Assessment Grid for Business Strategy Report.
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