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日期:2024-03-30 10:18

IB2490

Global Business Strategy and Sustainability

Individual Assignment, 2023-24 (22-23 Student)

Assignment Instructions

All assignments must be submitted ONLINE via my.wbs by 12pm (midday) UK time on the date displayed against this assessment.

Please ensure that you have inserted a completedassignment coversheet, which must be included as the first page of your script. This should include your Student ID number, but not your name.

Word Limit

2,500 words.

Word Count Policy

WBS has a school-wide policy on word counts.  This is strictly enforced to ensure consistency across modules and programme. You can find more information about this policy in your Student

Handbook under Academic Practice -7i. Word count policy.

This is a strict limit not a guideline: any piece submitted with more words than the limit will result in the excess not being marked.

Academic Practice

Please ensure you read the full guidelines forAcademic Practicein the Undergraduate Handbook and ensure you understand it. If in doubt, please seek clarification in advance of your submission. This includes important information on:

•    Cheating, plagiarism and collusion

•    Correct referencing

•    Using internet sources in assessments

•    Academic writing

•    English Language support

•    Word count policy

When you submit this assignment online, you will be required to tick a declaration box indicating that the work involved is entirely your own. Each assignment will be put through plagiarism software to identify any collusion or inadequate referencing of materials used from different sources. Please do not submit images of your typed work unless you have been specifically requested to do so.

We would consider taking action if your work:

1. is too reliant on the words of particular authors (rather than presenting your ideas in your own   words), if the essay uses the ideas or words of an author without referencing them or putting their words into quotations (plagiarism).

2. suggests that you have worked very closely with another student or students (unless explicitly asked to do so by your Module Leader/Tutor) (collusion).

3. includes unreferenced work that you have previously submitted for any accredited course of study (unless explicitly asked to do so by your Module Leader/Tutor) (self-plagiarism).

The Use of Artificial Intelligence (AI)

The University recognises an increasing number of technologies such as Artificial Intelligence and that they maybe applicable in your completing this assessment. The assessment brief sets out specific requirements or restrictions, and theUndergraduate Student Handbook has further guidance and advice.

You are reminded that the inappropriate use of such a technology may constitute a breach of

University policy, such as theProofreading PolicyorRegulation 11 (Academic Integrity). If you breach these policies, it may have significant consequences for your studies. Please make sure you read and understand the assessment brief and how AI mayor may not be used.

If a generative AI or similar is permitted and has been used you MUST make clear why you used such a tool or service, what you used it for and you will be obliged to confirm that you take sole [joint, if a group submission] intellectual ownership of any submitted work. As appendices, and as part of your submitted work, you must provide screenshots of the question and the AI-generated response, alongside an explanation of how the content has been utilised. You should note the relevant reference alongside each screenshot.

When you submit you must complete (physically or electronically) a declaration. This requires you to  explain the use of any AI. Failure to disclose at the point of submission maybe prejudicial in any later investigations should they arise.

For this assessment the use of AI is:

- Permitted

Where AI is permitted:

If you use a generative Artificial Intelligence (AI) in the process of completing this assessment you MUST set out clearly the following:

•     WHY you used a generative AI

WHAT it was used for

•     WHICH AI was used; and

•     If any generated content has been used directly in this submission, if so where.

Note that this declaration does NOT contribute towards the word count for the assessment.

You will also have to confirm in your declaration that the work remains yours and you have

intellectual ownership of it. You may be called for viva or other interview to demonstrate such

intellectual ownership. A failure to disclose the use of AI, or the use of a misleading description of its use may have significant consequences for your studies. As a result, keeping good records of your interactions is strongly advised.

Extensions and Self-certification

Late submissions will incura penalty of 5% for every 24 hour period after the due date and time,i.e. this begins one minute after the submission deadline (beginning at 12.01pm).

Requests for specific extensions (of up to 15 days) which are typically for longer and more serious concerns must be submitted via my.wbs ideally 72 hours BEFORE the deadline. Extensions can only be approved if you clearly detail your circumstances and provide supporting documentation (or a reason as to why you cannot provide the supporting documentation at the time) asset out in the Mitigating Circumstances Policy.

Self-certification is a university-wide policy whereby you are permitted an automatic extension of 5 working days on eligible written assessed work without the need for evidence. WBS permits self-

certification for all types of written, assessed works such as essays and dissertations. It is not permitted for exams, course tests, or presentations.

You can self-certify twice within each year of study, starting from the anniversary of your course start date. This will coverall eligible written assessments that fall within the self-certification period, as long as they have not previously had an extension applied. To find out further details about the self-certification policy please see:https://my.wbs.ac.uk/-/academic/20778/item/id/1244460/ . If you wish to self-certify for an extension of 5 working days, please select 'Self-certification' in the    Extension Type field. If you wish to request a longer extension than 5 working days, please leave the Extension Type as 'Standard'.

Your assignment instructions begin below.

IB2490- GBSS - Resit Individual Assignment

Write a consultancy report about the sustainability strategies of Unilever, Procter & Gamble, and Tesla.

Individual Assignment - 70%

The world count is 2,500 max.

Question:

Drawing on case studies of Unilever, Procter & Gamble, and Tesla, along with relevant tools and concepts from the module, analyse the factors that drive or hinder these companies in tackling sustainability challenges related to climate change, water conservation, and renewable energy. Explore the strategies employed by these companies to address these issues and contribute to the Sustainable  Development Goals (SDGs). Finally, offer  these companies three recommendations each for enhancing their sustainability initiatives.

ASSESSMENT CRITERIA:

The individual assignments are marked according to the following key assessment criteria:

1. Comprehension (25%)

2. Research and analysis (25%)

3. Critical evaluation (25%)

4. Academic writing (25%)

Comprehension (Showing knowledge & understanding about the subject matter)

•   Acknowledged and understood the purpose of the Agenda 2030 as well as the wider role and purpose of the UN SDGs in general.

•   Contextualized the importance of the SDGs for their respective sustainability topics.

•    Demonstrated awareness of the breadth and depth of the UN SDGs including the importance of interlinkages and connections between goals and targets.

•    Discussed with sufficient detail and explanation the role of different businesses in addressing the chosen sustainability topic.

Research and analysis (Presenting logical arguments supported by evidence)

•   Synthesized, compared, and critically reviewed existing data and information.

•    Drawn on facts, stats, figures, and data to support ideas and arguments.

•   Applied concepts, frameworks, tools and theories from this and other modules.

•    Developed and applied original thoughts, ideas, and creative thinking.

Critical evaluation (Questioning relevant arguments by identifying their strengths and weaknesses)

•   Justified their choices made including potential costs and benefits (in broad terms)

•    Discussed wider political/economic/organisational factors affecting the implementation of the recommendations.

•   Acknowledged and discussed any assumptions, risks, and barriers of the recommendations.

Academic writing (Presenting a clear and structured assignment; use of relevant literature; academic honesty, referencing and citation)

•    Produced a clearly structured and well-written essay.

•    Included sufficient academic and non-academic sources - balance and quality of sources.

•   Achieved a good balance between the main essay submitted and any additional information provided in the Appendix.

•    Ensured sources are appropriately referenced and cited - please refer to my.WBS UG Student Handbook.





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