代写6SSMN310 – Entrepreneurial Family Firms Assessment 1调试Haskell程序

日期：2024-08-15 11:39

6SSMN310 – Entrepreneurial Family Firms

Assessment 1 – Groupwork

(25% of total module grade)

The Task

In this groupwork, you will develop a pitch deck describing a social intrapreneurial opportunity for a family firm of your choice. A social intrapreneurial opportunity represents the potential to introduce an innovative social initiative (focused on social and/or environmental value creation) within an established organization.

Group Composition and Documentation: 4-5 students, allocated by module team, and based on tutorial groups. Once groups are formed, you are required to complete a Group Learning Agreement and submit it via KEATS by February 16. When you submit your pitch deck, you are also required to submit a Group Work Log and Peer Evaluation document, as well as an Individual Evaluation document via KEATS.

Choosing a family firm:  You are welcome to act as “consultants” for the family firm of a group member (if all members agree), or a family firm you have access to. You can choose a family firm of any size (examples of large family firms can be found in the Global Family Business Index). Each group in each tutorial class

should work with a different family firm (for example, we cannot have two groups in the same class working with LVMH).

Module Learning Outcomes Assessed

2.   Apply theories from psychology, sociology, economics and strategy to key questions in

family firms.

3.    Identify and explain the critical role of entrepreneurship in the founding of family firms and

innovation in their sustainability.

Assignment Details and Structure

Pitch Deck Structure (1o-12 slides + references slides and PAIR framework appendices)

Introduction (2-3 slides)

.     Introduction to the selected family firm (e.g., history, core values, current market position).

.     Brief overview of current social value creation approach, with emphasis on challenges/gaps.

Problem description and relevance to family firm (3 slides)

.     Brief explanation of a specific social/environmental problem, need, or injustice.

.     Evidence of unmet demand, market failure, or insufficient provision for the identified issue.

.     Explanation of why the issue presents an opportunity relevant to the family firm, applying theory.

Entrepreneurial solution (around 4-5 slides)

.     Description of the solution to address the identified issue within the family firm.

.     Explanation of how the solution creates social and/or environmental value.

.     Assessment of the solution’s alignment with the family firm’s motives and goals, applying theory.

.     Examination of the resources required for the initiative (financial, human, etc.), and discussion of the family firm’s capacity to mobilize and allocate required resources, applying theory.

Conclusion (1 slide)

.     Recap of the initiative’s significance to the family firm and potential impact on positive social change.

References (Harvard style)

.     Citations of all materials used for research of selected family firm.

.     Citations of relevant academic references used to support theory application.

PAIR framework appendices (see below)

.     Appendix 1: AI tool selection and justification table.

.     Appendix 2: Table detailing the specific AI tools you used and how they influenced your report.

.     Appendix 3: Brief reflection (3oo words max.) on lessons learned interacting with AI tools.

Use of AI: PAIR framework

In this group assignment, we will integrate the PAIR (Problem AI Interaction Reflection) framework:

1. Problem Formulation | Before engaging with AI: Identify a family firm for which you will propose a

social intrapreneurial initiative. Conduct research to better understand the family firm's history, values,

market position, and the current approach to social value creation. Based on this research, clearly delineate gaps or challenges in social value creation. Identify a social or environmental issue for your proposal.

Conduct secondary research to better understand the issue. Consider different angles of the problem and understand its scope and relevance to the family firm.

2. AITool Selection | For Research and Solution Development: Research AI tools relevant to

entrepreneurship and your specific objectives. Evaluate and select the most suitable AI tools for your

problem, considering their features, functions, potential benefits, and limitations. Tools like ChatGPT,

Google Bard, or Claude 2 can provide insights, generate ideas, or even help structure the pitch deck. Record your findings in a table, documenting the tools you’ve explored and chosen or discarded, accompanied by brief justifications for your choices (Appendix 1 for submission).

3. Interaction | During the Development of Entrepreneurial Solutions: Engage with your chosen AI tools to refine your solutions and articulate the potential impact on the family firm. This involves experimenting with different inputs and critically evaluating the outputs. Use AI tools for brainstorming, refining ideas, and assessing the feasibility of proposed solutions. Maintain a record of your interactions with AI, noting successful prompts and areas where AI may have limitations or biases (Appendix 2 for submission).

4. Reflection | Post-Assignment: Compose a short reflective report (3oo words max.) in which you ponder  over the lessons learned from your problem-solving process with the AI tools, how you can improve your skills and future application of AI in entrepreneurship, and your feelings while using these tools (Appendix 3 for submission).

Check the PAIR student handout as well on KEATS.

General Submission Requirements

Assessment submission instructions:

.     File saved as [ModuleCode_GroupNumber_FirmName].

.     File format for submission (.pdf).

.     Group Work Log and Peer Evaluation.

.     Individual Evaluation.